About a month ago I had a strange week where Thomas Friedman's landmark book "The World is Flat" came up in three separate instances over three straight days:
- Thursday
- The CEO of my company held up a copy during our quarterly town-hall stylites broadcast as "recommended reading" as part of his continuing explanation as to why we're outsourcing certain business processes. Recommending any reading is something I've never seen him do in the past 3 years.
- Friday
- I bump into a good friend from a previous job, who I've seen maybe 3 times since my wedding almost 4 years ago, at a local art event. We spent at least half an hour talking about outsourcing, how its affected our businesses (mine web, his television). Our main point of contention was that he was convinced that offshoring and outsourcing would touch every single part of American business and our economy with probably devastating results. Of course he's read Friedman's book and asks me if I have too.
- Saturday
- Helping some friends setup a baby shower, I spent some time talking with the brother of the expecting, an IT manager. By now I'm thoroughly intrigued by this book, and shamelessly bring it up. During the conversation I mention that I'm still not convinced a country that employs over 50% of its population through small business would be so thoroughly decimated by outsourcing. He agreed that he was having trouble envisioning such a large impact, but in the same breath he also mentioned the massive effect outsourcing has had on his own business.
I went out and bought a copy of "The World is Flat" on the following Monday.

